Digital Marketing

Freelance
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Job# 32875 BH# 374318
Contact# 5961608

Paid Social Manager

Client Overview: 

Our client is a global, innovative, and industry leading advertising agency working with an iconic beauty brand presenting the latest skincare, makeup, and fragrance must-haves.

Position Overview:

As the Paid Social Manager, you would be responsible for managing paid search campaigns for clients and understanding their objectives. You would also be responsible for leading a team of Paid Social Specialists and supporting their career development.

Responsibilities:

• Develop, optimize, and maintain paid search campaigns for clients and understand client objectives

and how to maximize those measures of success through tactical strategies and technologies

• Manage daily campaign and budget management and evaluate data on a weekly, bi-weekly, and monthly basis

• Plan, activate, and report paid social campaigns across all platforms, including YouTube, Facebook, Instagram, Pinterest, Twitter, LinkedIn, Snapchat, and Tumblr

• Communicate with clients, vendors, and partners, establish SEM best practices, and create production sheets for clients

• Lead Paid Social Specialists on the team, foster a collaborative environment, and support employees’ career development

• Remain current of industry news and emerging trends and develop POVs to communicate relevant updates to clients

• Test across various campaign variables that create client-specific insight and feed future successions of testing

Key Qualifications:

• Bachelor's degree

• 4-6 years’ marketing experience

• 2+ years’ paid social experience

• Strong understanding of the paid social and native advertising industry and platforms, such as SocialCode, Brand Networks, Sprinklr, Marin, Kenshoo, Facebook Power Editor, and Twitter Ads

• Web analytics, ad tracking, and other biddable media experience highly preferred