Fashion

Freelance
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Job# 30471 BH# 360624
Contact# 6303484

Paid Social Marketing Associate

Client Overview: 

Our client is a well-known fashion brand creating comfortable and beautiful apparel and accessories. Their classic, effortless, and contemporary designs are a staple in every wardrobe and loved by the most stylish individuals across the globe.

Position Overview:

In this role, you would be responsible for overseeing digital advertising and direct response initiatives across all social media channels.

Responsibilities:

• Lead the strategic development of digital marketing programs, media planning, testing roadmaps, and implementation of these initiatives to motivate customers to online and in store

• Oversee the agencies managing direct response social media marketing programs and continually improve the return on investment of each initiative

• Develop and implement highly strategic and comprehensive paid social media plans; ensure consumer acquisition and engagement supports the company’s overall objectives 

• Create innovative and strategic content across all social media platforms, including Twitter, Facebook, Instagram, and YouTube

• Collaborate with key cross-functional departments to confirm social media campaign effectiveness; ensure that social media is incorporated into all the company’s campaigns
• Monitor competitive social landscape, market changes, and developments; remain current on emerging industry and digital trends; provide highly strategic recommendations
 

Key Qualifications:

• Bachelor’s degree; MBA or digital agency experience preferred 
• 4+ years’ digital marketing experience, managing digital campaigns to acquire and engage users throughout the funnel 
• 2+ years’ paid social activation experience, focusing on conversion driving strategies 
• Proven track record of developing and implementing rigorous test and control programs