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Job# 38110 BH# 398122
Contact# 5961608

Part Time Director of Paid Media Consultant (Luxury)

Part Time Director of Paid Media Consultant (Luxury)

Position Overview:

Reporting directly into the Founder, The Director of Paid Media Consultant will own their full funnel paid strategy, specifically paid search, social, affiliate, and retargeting with display. They are very flexible with the hours and schedule. The ideal candidate will have a consistent track record of delivering measurable results in these channels and a strong foundation in the B2C luxury ecommerce space.

This role sits within a fast-paced, entrepreneurial team and will have a high degree of ownership and is 100% remote.

Responsibilities

  • Establish B2C strategy for the paid search, social, and affiliate marketing channels
  • Develop and execute against learning objectives to drive continuous performance improvements through testing and analysis
  • Partner closely with the creative team to develop optimized ad and landing page content based on performance data
  • Manage channel budget and spend, including forecasting monthly costs and reconciling discrepancies
  • Perform ongoing keyword discovery, expansion, and optimization
  • Own and constantly improve QA practices to ensure accuracy of each campaign from pre-launch through recap
  • Stay abreast of key industry trends, competitive insights, and emerging channel technologies and leveraging insights to drive performance improvements

Requirements

  • 8+ years of experience managing paid social, search and affiliate marketing channels within luxury or fashion industries
  • Proven track record of delivering measurable results within paid media in terms of CPA, CTR, conversions, and ROAS
  • Expertise in Google Ads and Google Analytics (certification a plus), including keyword development, account setup, ad creation, audience targeting and segmentation
  • Strong understanding of the affiliate marketing landscape
  • Able to work with and analyze large data sets quickly, accurately, and efficiently
  • Detail-oriented with strong analytical and problem-solving skills