Permanent Marketing Manager | Exton, PA
Title: Marketing Manager
Location: Exton, PA
•Provide engagement model best practices, strategy and recommendations to ensure optimal outcomes for each program. Create and monitor lead nurturing throughout the workflow. Create strategies for integrated marketing campaigns, to include social media, SEM, advertising and new ideas for content marketing that will drive leads for pipeline.
•Manage programs from beginning to end, providing recommendations for the engagement model, including the workflow to align content strategy, offers and sales enablement to achieve KPIs.
•Coordinate with teams responsible for success, including key stakeholders in budgeting, Creative Services, Program Management, Marketing Engagement, Product Marketing, Industry Marketing, Data Analysts and Sales.
•Continually refine the engagement model to reflect best practices and recommendations for constant improvement. Conduct A/B testing to continually improve results and refine the engagement model. If you are a person who enjoys analyzing data and creating programs based on analytics, this is the role for you.
•Provide analytics on program performance and refine digital marketing strategies as needed, including copywriting, landing page, offers and ad strategies to drive traffic and conversion
•Provide input on search engine strategies and campaigns, including SEM, SEO and digital marketing campaigns to achieve best results
•Maintain and analyze the campaign dashboard to ensure accurate results are being shared for both Marketing and Sales teams, including detailed analytics and reports on the effectiveness of marketing mix elements and achievement of sales pipeline and revenue metrics.
•Using this performance data, the EMM partners with Industry Marketing Directors, Product Marketing
Managers and Program Managers to optimize the campaign marketing mix to increase the ROI on marketing spend by identifying what works, and what does not.
•5-7 years of experience w/ marketing automation, and nurturing programs/engagement marketing
•Digital & Content Marketing
•SEM (LinkedIn, Facebook, GoogleAdWords)
•Google & Adobe Analytics