Marketing

Fulltime
NJ, US
02-02-2018
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Job# 27238 BH# 343182
Contact# 6172919

Permanent Sr. Media Planner (Pharma) | Princeton, NJ

Title: Sr. Media Planner (Pharma)

Location: Princeton, NJ

Duration: Permanent

Salary: $70-75K (depending on experience)


**MUST have Pharma experience; HCP experience is a PLUS**

Requirements:


-4+ years’ experience in digital media planning and buying 
-Pharma experience a plus; HCP experience a huge plus! 
-Data analysis & extraction of meaningful insights 
-Ability to understand and explain technical subject matter to others, simply 
-Ad management platforms (DoubleClick or other) 
-Digital planning tools (ComScore MediaMetrix or other) 
-Excel, PPT, Word, et al. 

Responsibilities:

-Digital Media Planning, Buying and Management 
-Support the Media Director in pushing the boundaries of pharma marketing 
-Foster strong relationships with healthcare media and data providers 
-Explore, evaluate and select media channels, tactics and partners for consideration 
-Develop opportunities with external partners, as well as with our internal programmatic team 
-Negotiate optimal targeting, placements and efficient rates, as well as process contracts 
-Develop classification, placement naming convention and trafficking strategy 
-Collaborate closely with our analytics team; review reports, extract insights and recommend optimizations 
-Mentor an assistant media planner who will manage complex flowcharts and will assist with trafficking, QA, reporting, billing and other tasks 
-Read industry trades and share relevant content with others