E-Commerce

Freelance
Toronto, CA
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Job# 32120 BH# 371107
Contact# 6303569

Personalization Specialist

Client Overview:

Our client is a leading financial services organization known for helping consumers and business across the country achieve their financial goals. Their innovative, dynamic, and transformative approach enables every individual to live confidently about their finances.

Position Overview:

In this position, you would be responsible for overseeing scaling of personalization and identifying segmentations and targeting opportunities. You would also be responsible for working with IT and implementing 360 consumer marketing campaigns.

Responsibilities:

  • Manage scaling personalization and identify segmentation and targeting opportunities and scale global programs and implement customized business programs
  • Lead project design improvement and implement new technologies to increase effectiveness paid digital media, CRM, social, and mobile
  • Implement 360 consumer marketing campaigns to improve precision targeting across the brands for paid owned, and earned media
  • Collaborate with cross-functional partners, including IT and agencies to gather necessary data and prepare tracking and reporting metrics

Key Qualifications:

  • Bachelor’s degree
  • 4+ years’ digital marketing experience