A busy ecommerce company is looking for a PPC manager to start right away.
We are seeking a PPC Manager with extensive knowledge of PPC (Pay Per Click) Advertising. You will be responsible for keyword and ad creation along with the research and competitive analysis that comes with it. You should have done this in the past and should be very good at this.
You should have at least 4 years of experience with PPC and be detail oriented. We are looking for someone who will watch the campaigns like a hawk, and will hit the ground running.
You must have a desire to win and the work ethic to put in the work to win. Giving up is not an option. Somewhere out there is pivot table that will make even the worst campaign profitable, and you will put in the work to find it, scale it, and win with it.*
Research and harvest keyword lists, create ads, build negative keyword lists, create campaign grouping(s), create campaigns based on day parting, geo targeting, device segmentation, etc.
Build and manage campaigns with 20+ networks such as Bing, Adwords, Bidvertise, Advertise.com, Outbrain, Nativo, etc.
Take ownership of the initial strategy, account & campaign(s) set-up, daily maintenance and optimization, and provide detailed reporting, applying critical thinking and take actionable insight.
Take Responsibility to balance KPIs along with volume requirements and your hard work will be rewarded with profit sharing based on performance.
Develop relationships with advertising networks to improve overall campaign performance.
Take ownership and be at the ready to explain questions pertaining to the status of the advertising campaign on each network
Source new partnerships and click buying opportunities. If someone is selling clicks you will waive a credit card in their face ready to buy (but only if it's profitable for you).
At least 4 years of PPC experience.
Bachelor's degree from a 4 year university is required
Knowledge of competition analysis services like SEM Rush
A passion for beating your competitors.
Knowledge of Ad and keyword best practices
Knowledge of behavioral and contextual marketing.
Online keyword planner and research tools
Knowledge of efficient keyword grouping, negative keywords, broad match vs exact match, etc.
Technical aspects of HTML, pixel placement, URL structures
A self-starter who takes pride in their work and has the drive to succeed.