Digital Marketing

Freelance
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Job# 30563 BH# 361211
Contact# 5110626

PPC Marketing Manager - 6-month Contract

Location: Kennesaw, GA

Duration: Approximately 6 months

Onsite: 40 hrs/week

Please send your resume as the first step.

Rate: $25-27/hr

PPC Marketing Specialist

Amazon owned company is seeking a scrappy, strategic and highly-analytical individual to work on Paid Search initiatives to acquire new customers and drive traffic for their dotcom a channel and for their Amazon channel. The position will be responsible for execution and day-to-day operations of CPC campaigns along with reporting and optimization. Successful candidates will possess a deep understanding of paid search, display and will be able to shape our growth in these channels. The ideal candidate has a strong ‘roll up your sleeves’ mentality and thrives in an entrepreneurial environment driving short-term gains while building towards long-term success. 

You must know Google Ads to be considered for this role

***Qualification Notes***
This team is looking for a marketing manager who has experience with Google Ads. The core day to day will include execution and analysis of pay-per click campaigns, how campaigns perform in Google. They will be utilizing Google 90% of the time and an amazon marketing platform 10% of the time. The candidate needs a heavy understanding of data, which keywords are performing, and the correct bidding categories. 

Position Responsibilities:
• Execute pay per click (PPC) campaign strategies using Google Analytics, Ads, Amazon Search (AMS)
• Daily reporting and analysis of trend data from Google Ads, Google Analytics, IBM CoreMetrics, etc.
• Build and monitor mechanisms to continually identify opportunities to drive measurable improvements for ad copy, keyword research, bid management and A/B testing.
• Monitor and report on core KPIs for impression share, CTR, conversion rate, CPA and others.
• Utilize bid management platforms (Marin) to drive overall efficiency while identifying growth opportunities

Required Skills:
• 3-5 years of progressive growth with SEM and SEO; proven ability to significantly drive engagement and conversion. 
• Advanced Excel skills to drive analytical decisions using data
• Multi-tasker who is well organized, with impeccable written and oral presentation skills 
• Strong analytical capability with experience in forecasting and website analytics 
• Google Ads Certification
• Excellent project management skills 
• Creative thinker who can be both innovative while execution oriented
• Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases
• Knowledge in web analytical tools: Google, CoreMetrics, Omniture, etc.
• Bachelor's degree

Preferred skills
• eCommerce & Retail experience preferred
• Marketing analytics experience required
• Experience working in a direct marketing environment, preferably with an online retailer a plus
• Experience in a consulting role or business advisory role a plus
• STEM degree (Science, Technology, Engineering & Mathematics), MBA preferred