PR Account AE – Fashion Agency

PR Account AE – Fashion Agency

Client Overview: 

Our client is a premier communications agency presenting unparalleled strategic solutions for an extensive portfolio of top brands. Their innovative, on-trend, and modern approach distinguishes them at the forefront of the industry.

PR AE Overview:

As the PR Account Executive, you will be responsible for directing the PR and influencer strategy and managing strong relationships with key media leaders.

PR AE Responsibilities:

• Create, execute, and optimize a full-scale PR strategy and lead and execute events, and maintain strong relationships with key media leaders

• Manage strategies and drive results aligned with the PR weekly, monthly, quarterly, and annual goals and track brand impressions

• Establish the media outreach calendar to pitch and leverage media opportunities for all clients and lead daily sample trafficking and press clippings binder

• Implement and manage influencer marketing programs, track published influencer content, and assist with creating campaign reports

• Research and identify key influencers across multiple channels and source, build, and maintain the influencer database of bloggers, advocates, and influencers

PR AE Qualifications:

• Bachelor's degree preferred  
• 4+ years’ public relations experience

• Background working with media outlets, social media influencers, and celebrities