Advertising

Freelance
08-01-2018
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Job# 29940 BH# 356957
Contact# 5369382

PR Consultant | Part-time | Allentown, PA

Experience with supermarkets/grocery/convenient store/CPG is a MUST – including experience with shelf spacing and leveraging pricing

Position: PR Consultant
Location: Allentown, PA
Status: Part-time freelance to start then hours to increase
Duration: Open-ended
Starts: ASAP
Rate: Up to $45/hr

Client Overview:

Our client is a renowned advertising agency presenting cutting-edge solutions for a diverse portfolio of iconic brands. Their revolutionary, collaborative, and integrated approach distinguishes them at the forefront of the industry.

Position Overview:

In this position, you would be responsible for directing the PR and influencer strategy and managing strong relationships with key media leaders.

Responsibilities:

• Create, execute, and optimize a full-scale PR strategy and lead and execute events, and maintain strong relationships with key media leaders

• Manage strategies and drive results aligned with the PR weekly, monthly, quarterly, yearly goals and track brand impressions

• Establish the media outreach calendar to pitch and leverage media opportunities for all clients and lead daily sample trafficking and press clippings binder

• Draft and produce press materials, including press kits, releases, and pitches; secure features and product placements in top national, regional, and online media outlets

• Implement and manage influencer marketing programs and track published influencer content and assist with creating campaign reports

• Research and identify key influencers across multiple channels; source, build, and maintain the influencer database of bloggers, advocates, and influencers

Key Qualifications:

• Bachelor's degree 
• 6+ years’ PR experience

• Extensive knowledge of the consumer products industry, including food and beverages 

• Strong understanding of B2B and trade media