PR & Digital Communications Manager
Our client is a leading luxury beauty brand specializing in creating iconic, fine fragrances. Their sustainable, innovative, and creative approach enriches lives to be healthy and happy.
In this position, you would be responsible for directing the PR and influencer strategy and managing strong relationships with key media leaders.
• Create, execute, and optimize a full-scale PR strategy and lead and maintain strong relationships with key media leaders
• Manage strategies and drive results aligned with the PR weekly, monthly, quarterly, yearly goals and track brand impressions
• Establish the media outreach calendar to pitch and leverage media opportunities and lead daily sample trafficking
• Implement and manage influencer marketing programs and track published influencer content and assist with creating campaign reports
• Research and identify key influencers across multiple channels; source, build, and maintain the influencer database of bloggers, advocates, and influencers
• Bachelor's degree
• 5-7 years’ PR, influencer, and social media experience in fragrance, fashion, or beauty
• Experience executing PR campaigns across social media platforms