PR & Digital Communications Manager

Client Overview: 

Our client is a leading luxury beauty brand specializing in creating iconic, fine fragrances. Their sustainable, innovative, and creative approach enriches lives to be healthy and happy.

Position Overview:

In this position, you would be responsible for directing the PR and influencer strategy and managing strong relationships with key media leaders.

Responsibilities:

• Create, execute, and optimize a full-scale PR strategy and lead and maintain strong relationships with key media leaders

• Manage strategies and drive results aligned with the PR weekly, monthly, quarterly, yearly goals and track brand impressions

• Establish the media outreach calendar to pitch and leverage media opportunities and lead daily sample trafficking

• Implement and manage influencer marketing programs and track published influencer content and assist with creating campaign reports

• Research and identify key influencers across multiple channels; source, build, and maintain the influencer database of bloggers, advocates, and influencers

Key Qualifications:

• Bachelor's degree 
• 5-7 years’ PR, influencer, and social media experience in fragrance, fashion, or beauty

• Experience executing PR campaigns across social media platforms