Our client is a leading global beauty brand, offering luxurious skincare and makeup for every beauty enthusiast. Their elegant, scientific, and modern approach presents the most exquisite products to complete any beauty look.
In this position, you would be responsible for directing the PR and influencer strategy and managing strong relationships with key media leaders.
• Create, execute, and optimize a full-scale PR strategy and lead and execute events, and maintain strong relationships with key media leaders
• Manage strategies and drive results aligned with the PR weekly, monthly, quarterly, yearly goals and track brand impressions
• Establish the media outreach calendar to pitch and leverage media opportunities for all clients and lead daily sample trafficking and press clippings binder
• Implement and manage influencer marketing programs and track published influencer content and assist with creating campaign reports
• Research and identify key influencers across multiple channels; source, build, and maintain the influencer database of bloggers, advocates, and influencers
• Bachelor's degree
• 6-8 years’ PR experience, beauty industry experience preferred
• Strong beauty and fashion network of contacts