Innovative, consumer electronics is seeking a PR Specialist to join their team!
We’re looking for a savvy Public Relations Specialist who will lead our public relations strategy and execution to help elevate our international brand awareness. You will work closely with our cross functional team to produce measurable and sustainable activity through media outreach, communication, and brand awareness. The right candidate has relationships with key influential media to facilitate product placement and reviews. The ideal candidate has startup experience, as well as experience representing tech products.
? Seek out new PR opportunities for our organization, continuing to be proactive and opportunistic, with an instinct for what opportunities are right for our unique business
? Build and maintain relationships with key media, with particular attention paid to consumer-facing publications
? Identify narratives and talking points for company spokespersons, and provide appropriate media training; facilitate and plan media tours for the leadership team
? Partnering with the cross functional team to execute effective and integrated PR campaigns that align with business priorities
? Collaborate cross-functionally to identify needs and opportunities for brand awareness and messaging
? Lead and implement strategy to increase brand media exposure by identifying goals, articulating vision, and executing tactics
? Develop written materials, including product messaging, press releases, briefing documents, communications plans and FAQs, and other collateral with help from copywriters
? Develop PR toolkit for use by internal teams
? Define and implement metrics that demonstrate campaign effectiveness and ROI on a quarterly basis
? Recommend best practices and utilize industry knowledge to improve products and processes
? Drive external endorsements from industry analysts and influencers; evaluate additional opportunities for vendor partnerships.
Desired Education and Experience
? Impeccable communication, grammar, presentation and writing skills
? Expert written communication is critical
? A minimum 5-7 years public relations and media relations experience, mixture of agency and in-house roles preferred -- startup experience a bonus!
? A strong understanding of the US and international media landscapes, with demonstrable expertise in technology and consumer products (such as CES, etc.)
? A self-starter who instinctively and consistently creates personal and professional stretch goals and meets them
? Proficiency with Mac OS and MS Office applications
? Proven experience driving strategic, creative communication, and operational (manage multiple projects) expertise to ensure PR is a driver of broader marketing and business initiatives
? Extensive experience in developing and executing strategic plans
? Collaborative, while able to influence, lead and build productive cross-functional relationships
? Data-driven approach to understanding of PR efficacy and experience establishing campaign KPIs
? Exceptional organizational skills with demonstrated ability to prioritize workload, and concurrently manage multiple projects
? Level understanding of prioritization and ability to meet deadlines
Minimal travel is expected for this position.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.