Fashion

Freelance
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Job# 32857 BH# 370359
Contact# 6085336

Product Line Manager

Client Overview: 

Our client is a well-known company specializing in licensing and branding for top athletic accessory brands. Their innovative, on-trend, and dynamic approach distinguishes them at the forefront of the industry.

Position Overview:

As the Product Line Manager, you would be responsible for developing world-class products to meet the revenue and margin targets. You would also be responsible for developing and implementing strategic initiatives, marketing plans, and managing the product creation process.

Responsibilities:

• Become the global expert in the assigned category and understand the North America and International markets, including consumer, competition, and retail landscape

• Drive the product strategy with 1-3 year strategy plans, including global market analysis, identifying key business drivers by region, historical analysis, and retail opportunities and challenges

• Define a 24 to 36 month product road map and coordinate with cross-functional teams to achieve the plan

• Forecast new and current product assortment, including 24 month forecasting at the category, style and SKU level by region and key customer base

• Create seasonal product briefs to define new product positioning, pricing, product and packaging attributes, consumer information, competitor analysis, regional relevance, and brand relevance

• Create advanced development and design briefs that will lead to new innovation projects and analyze and develop market segmentation with the objective of offering unique and relevant products

• Work within the product calendar timelines for on-time completion and provide communication with cross-functional teams, including design, development, operations, finance, and sales

• Conduct ongoing consumer, athlete, and trade research to identify product technology trends and gain knowledge of the target consumer and other related needs

• Drive product awareness and optimize sell-through, by developing marketing and packaging briefs, catalogs, showroom merchandising standards, and in-store displays

Key Qualifications:

• Bachelor’s degree in marketing or related field

• 4+ years’ classical consumer, product brand marketing experience, and/or sporting goods channel preferred, combined with a proven track record of delivering results in a fast-paced environment

• Strong leadership skills and ability to lead cross-functional teams

• Excellent analytical, written, verbal, interpersonal, customer relation, and presentation skills

• Understanding of product lifecycle management

• Knowledge of the global landscape

• Proficient with Microsoft Office Suite