Product Marketing Director
Our client is a popular fashion brand creating the latest must-have essentials. Their comfortable, high-quality, and fashion-forward designs inspire confidence every day.
In this position, you would be responsible for overseeing marketing campaigns to bring products to market. You would also be responsible for overseeing product launches and driving product initiatives.
• Leverage resources from product design, inventory planning, sales, creative design, public relations, digital marketing, and stylist marketing
• Oversee product launches, including field sales education events and presentations and quarterly content themes promoted through social, email and public relations campaigns
• Implement seasonal sales and monthly promotional strategies to ensure all of products are marketed highlighting benefits, differentiation, and emotional appeal
• Drive product initiatives based on data highlighting customer interest, channel participation, and business objectives
• Consumer good marketing experience
• Experience managing Artists, Designers, and Photographers
• Omni-channel marketing experience with print and digital