Fashion

Fulltime
03-16-2018
Print this Job Refer a Friend Apply for this Job!
Job# 28010 BH# 346611
Contact# 5594693

Product Marketing Director

Client Overview: 

Our client is a popular fashion brand creating the latest must-have essentials. Their comfortable, high-quality, and fashion-forward designs inspire confidence every day.

Position Overview:

In this position, you would be responsible for overseeing marketing campaigns to bring products to market. You would also be responsible for overseeing product launches and driving product initiatives.

Responsibilities:

• Manage and bring products to market to customers, sales team, and influencers and optimize sell-through

• Leverage resources from product design, inventory planning, sales, creative design, public relations, digital marketing, and stylist marketing

• Oversee product launches, including field sales education events and presentations and quarterly content themes promoted through social, email and public relations campaigns

• Implement seasonal sales and monthly promotional strategies to ensure all of products are marketed highlighting benefits, differentiation, and emotional appeal

• Drive product initiatives based on data highlighting customer interest, channel participation, and business objectives

Key Qualifications:

• Consumer good marketing experience

• Experience managing Artists, Designers, and Photographers

• Omni-channel marketing experience with print and digital