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Job# 31770 BH# 369386
Contact# 6360674

Sales Operation Manager

Our client in the sports apparel and footwear industry is looking for a Sales Operations Manager!  During this 3 month contract (that is likely to extend), the candidate’s work will focus on leveraging B2B and data analytics to inform online experience decisions and optimize the digital journey for customers, with the goal of driving revenue.

Key Responsibilities:

  • Managing the implementation of Adobe Analytics site tagging on a quarterly basis to optimize online experience monitoring and data reporting

  • Using DTM or Launch to implement Adobe Analytics site tagging

  • Enabling reporting capabilities that deliver self-serve visibility to KPI performance throughout the online experience

  • Creating a site tagging strategy by gathering requirements from stakeholders.

  • Sharing insights and recommendations on a quarterly basis to enable key business and technology stakeholders to make data-driven decisions regarding the online experience

  • Building dashboards to share analysis with varying audiences, on a self-serve and quarterly basis

  • Developing a seasonal site tagging audit process to maintain site tagging and the accuracy of online experience metrics

  • Maintaining technical documentation to ensure a consistent approach each season and providing training on dashboard usage

Knowledge, Skills, and Abilities:

  • Adobe Analytics Site Tagging: Manage implementation processes, align key stakeholders to track each season, partner with our Technology team through the development cycle to ensure success + consistency across the organization.

  • Online Experience Analytics: Leverage Adobe Analytics & Tableau to develop online dashboards/models to evaluate online experience behaviors and trends by customer segment.

  • Analyze data and deliver insights + recommendations that help inform online experience decisions.

  • Experience with marketing platforms and CRMs such as Salesforce, Marketing Cloud, or similar

  • Front End development experience  (JavaScript, HTML, Angular/JQuery) and ability to analyze for inconsistencies in tagging and implementation

Requisite Education and Experience / Minimum Qualifications:

  • Bachelors Degree

  • Minimum of 3 years of relevant, digital analytics experience