Marketing

Fulltime
07-25-2018
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Job# 29997 BH# 356493
Contact# 6303484

Search Engine Marketing Manager

Client Overview: 

Our client is a renowned life science company presenting cutting-edge products. Their groundbreaking, forward-thinking, and innovative approach distinguishes them at the forefront of the industry.

Position Overview:

In this position, you would be responsible for directing the planning, building, and launching of global search engine marketing campaigns.

Responsibilities:

• Oversee the planning, building, and launching of global search engine marketing campaigns and analyze ad copy, landing pages, and network tests

• Evaluate data and present key data analysis and historical trends to key stakeholders and executive staff

• Optimize campaigns in partnership with an external SEM agency and manage paid search budget for global product divisions

• Generate weekly, monthly, and quarterly analysis of paid search term performance based on traffic and conversions

• Remain current of industry best practices, trends, and new technologies for SEM, SEO, mobile and SMM

Key Qualifications:

• Bachelor’s degree in business or marketing

• 3+ years’ search engine marketing experience, global SEM experience a plus
• Background using a third-party search bidding tool (Kenshoo preferred)

• Google Editor and bulk sheet experience
• Google AdWords Certification a plus