Beauty

Freelance
Print this Job Refer a Friend Apply for this Job!
Job# 30214 BH# 358826
Contact# 6251788

Search Engine Marketing (SEM) Specialist

Search Engine Marketing Specialist

3-month contract-to-hire

Seattle, WA

Our eCommerce beauty client is looking for a Search Engine Marketing Specialist!

The Search Engine Marketing Analyst will conduct on-going optimization tactics to successfully manage all paid search and shopping campaigns within Google, Bing, and Gemini.  The SEM Specialist will be expected to meet revenue and acquisition goals by utilizing best practices and tactics

Responsibilities

  • Conduct on-going optimization tactics: keyword expansion, negative keyword development, keyword bid management, adcopy creation, sitelink management, landing page auditing, and additional related responsibilities
  • Account expansion by generating new campaigns/adgroups and research and analyze competitor tactics
  • Participate in the development of New Customer Acquisition strategies
  • Manage Paid Search campaign expenses by implementing budget pacing
  • Conduct on-going SEM research to utilize latest trends and tactics

Qualifications

Skills:

  • Excel at analyzing Paid Search performance metrics and being able to optimize accordingly
  • Ability to develop new initiatives to maximize new customer acquisition
  • Excellent communicator, both verbal and written and ability to be a self-starter and deliver/test new initiatives

Knowledge:

  • Strong aptitude in third party tools – Google Analytics, DoubleClick, Marin, Kenshoo, Google Adwords, Bing Ads, Gemini
  • Expert in Microsoft Office applications – Outlook, PowerPoint, Word
  • High Proficiency in Microsoft Excel

Experience:

  • BA or BS in Marketing or equivalent working experience; At least 2 to 5 years of Search Engine Marketing experience managing Large SEM Budget Accounts (At least 1M Yearly Spend)
  • High level optimization experience - keyword research, keyword expansion, negative keyword development, adcopy development, A/B Testing, and keyword bid management
  • Must be a self-starter, highly motivated, able to adapt and adjust based on new initiatives, develop solutions when problems/issues arise and deliver against very tight deadlines
  • Experience with 3rd Party management tools, preferably DoubleClick, Kenshoo, or Marin

24 Seven is an award-winning creative staffing and recruiting firm that connects high caliber talent with leading brands, marketing departments, design firms, ad and interactive agencies. For 15 years, 24 Seven has been providing temporary, temp-to-hire, direct hire and executive search solutions to leading organizations across many industries, including fashion, luxury retail, e-commerce and beauty. We support our clients' evolving talent demands with offices in New York, London, Toronto, Los Angeles, Santa Monica, Orange County, Chicago, San Francisco, Seattle, Portland, Philadelphia and Atlanta.