Marketing

Fulltime
Toronto, CA
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Job# 30282 BH# 359086
Contact# 6236396

Search Specialist

Client Overview: 

Our client is a well-known consumer goods company creating the latest must-have toys. Their high-quality, innovative, and dynamic approach establishes them as a leader in the industry.

Position Overview:

In this role, you would be responsible for leading all aspects of the daily search plan, including plan execution, performance metrics, search budgets, optimization recommendations, and future campaigns.

Responsibilities:

• Oversee all aspects of the daily search plan, such as oversight of bid recommendations, execution details, and budgets 
• Manage keyword research, build-outs, ad copy writing and testing, bid management, and landing page selection and optimization 

• Direct paid search campaigns across multiple engines and ensure program specific ROI objectives are achieved; develop A/B tests for different copy variations 

• Maintain alignment with promotional calendar and monitor ad copy and spend remains aligned with site wide objectives 

• Generate reporting on all levels of data, such as keyword, campaign ROI, and KPI metrics; present high-level trend data
 

Key Qualifications:

• Bachelor’s degree with a background in sales and/or marketing 

• 2-3 years’ PPC  experience

• 1-2 years’ SEO/SEM and digital 

• Strong project management and detail oriented skills
• Experience working with Amazon Marketing Services (AMS) and Criteo 

• Certification in Google analytics and Google AdWords