E-Commerce

Freelance
05-09-2018
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Job# 28829 BH# 350778
Contact# 6050199

SEM Marketing Specialist

Client Overview: 

Our client is an iconic specialty retailer offering a wide-array of products spanning from home, entertainment, and clothing. With their high-quality products, diverse selection, and exceptional customer service, it’s never been easier to find everything you need in one convenient location.

Position Overview:

In this role, you would be responsible for overseeing campaign development and execution for all paid search campaigns.

Responsibilities:

• Lead campaign development and execution for all paid search campaigns, including daily spend monitoring, keyword, ad copy, campaign creation, and development 
• Maintain and grow paid search campaigns, including campaign setup, bid optimization, and profit maximization 
• Analyze paid search campaigns, identify potential opportunities, provide recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages 

• Optimize results by utilizing A/B testing for copy and landing pages; share analytical data insight with appropriate partners
• Remain informed on industry trends, competitive landscape, and emerging technologies; identify opportunities and craft strategic plans

• Collaborate with various cross-functional teams for campaign launch dates, budgets, and objectives

Key Qualifications:

• Bachelor's degree in marketing or related field
• 3+ years of Paid Search Engine Marketing (SEM) experience 
• Comprehensive data analysis and problem-solving skills; able to draw conclusions, able to devise strategic recommendations based on findings