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Job# 28608 BH# 349499
Contact# 5110626

SEM/Paid Social Manager - Austin

Full time role based in Austin, TX

Digital Marketing & Media Lead

Have you ever bought a home? It can be a pain. Our client is solving that problem and helping home buyers experience a simple process. They are a full-service digital platform that makes finding your home, making an offer and getting a mortgage easier than ever!

They are looking to hire a Digital Marketing & Media Lead

If you’d like to hear more, please reply with your resume and salary requirements.

Don’t forget: If you want to recommend anyone for the role, we pay $$ to you if we place someone that you refer to us!

Media Mix Strategy & Optimization

*SEM and Paid Social Media are the main objectives for this role

*Lead strategy to drive qualified traffic through paid search, affiliate, online display and social channels

* Manage media budgets and actively shift investments to achieve goals

* Partner with our product team to build site experiences customized to channel, campaign and/or funnel stage to maximize conversions

* Collaborate closely with creative team to brief and develop campaign assets that fulfill channel objectives and deliver on-brand messaging strategies

* Stay abreast of industry and competitive trends, testing new ad formats and channels 

Audience Management & Segmentation

* Oversee audience development and testing strategies balancing local and national advertising objectives

* Partnering closely with Marketing Automations Lead, leverage recommendations to increase engagement and conversions

* Develop and segment target audiences to make our programs highly relevant and effective in driving action for our audiences

* Align media messaging with funnel and retargeting strategies to create consideration and overcome barriers

Reporting & Analysis

* Measure and optimize performance of all channels through attribution modeling and suggest optimizations to exceed KPI benchmarks including conversion goals and ROAS 

* Establish and manage a rigorous A/B testing calendar to optimize effectiveness of media spend

* Establish KPIs and configure reports and dashboards to proactively monitor campaign success and business results

* Build dashboards and communicate media performance to broader team and organization in weekly stand ups and monthly recap formats 


* Minimum 2-5 years of experience in Digital Media and Acquisition at a B2C/ eCommerce company

* Proven track record managing Acquisition Media budget to exceed goals

* Deeply familiar with ad buying and optimization in social, display and search channels

* Proficiency in A/B and multivariate testing and analytics tools, especially Google Analytics

* Strong analytical skills and with data driven approach to problem solving

* Excellent project management skills and high attention to detail, with the ability to lead and manage multiple time-sensitive projects under tight deadlines

* SQL, strong Excel and data modeling skills are all plusses

* Experience and confidence to quarterback projects across cross-functional teams