Digital Marketing

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Job# 22349 BH# 314482
Contact# 5607986

SEM Specialist

Job Description

A financial company in Woodcliff Lake is looking for an SEM Specialist who is a creative and proactive thinker to plan, manage and optimize successful PPC marketing campaigns. You will work alongside the Stakeholders/Marketing Team and report to the Manager Internet Applications Development. The ideal candidate is a highly motivated, flexible yet focused individual who maintains a positive attitude, learns new things quickly and thrives in a fast-paced environment.

This is a 3 month temporary assignment, onsite from M-F, 40 hours/week.

Primary Responsibilities
  • Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
  • Manage and maintain updates for large keyword lists
  • Provide creative copy suggestions and graphical ad templates
  • Assist in the management of Display Network placement lists on AdWords and through other contextual advertising platforms
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals
  • Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
  • Generate monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Keep pace with search engine and PPC industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goal
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication to team and management on project development, timelines, and results


  • Minimum of 3 years of experience in SEM and Paid Search (PPC)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics
  • Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing)
  • AdWords / Bing certification a plus
  • Bachelor's degree required