Marketing

Fulltime
Toronto, CA
02-08-2018
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Job# 26888 BH# 341012
Contact# 5563670

SEM Specialist

Client Overview: 

Our client is a revolutionary digital media company based in the heart of Toronto. Their groundbreaking, integrated, and dynamic approach distinguish them at the forefront of the industry.

Position Overview:

In this role, you would be responsible for the execution and optimization of acquisition campaigns across owned and paid media channels.

Responsibilities:

• Develop and implement digital acquisition campaigns across owned and paid media channels, including onsite, paid search, social media, display, affiliate, and email channels
• Analyze post campaign performance, provide reports highlighting campaign and test success and improvements, present recommendations to achieve optimal results

• Optimize results by utilizing A/B testing for copy and landing pages; share analytical data insight with appropriate partners
• Remain informed on industry trends, competitive landscape, and emerging technologies; identify opportunities and craft strategic plans

• Collaborate with various cross-functional teams for campaign launch dates, budgets, and objectives

Key Qualifications:

• Bachelor’s degree

• 3-5 years’ experience managing paid digital campaigns
• AdWords Analytics certification