Senior Director of Marketing
Our client is a well-known real estate marketplace company specializing in assisting with a full lifecycle of living in a home. Their collaborative, informative, and inspiring approach empowers consumers and connects them with leading professionals.
In this role, you would be responsible for leading the growth marketing program, including SEO, CRM, paid search, app user acquisition, and paid social.
• Manage, develop, and implement marketing campaigns and ensure effective utilization of available promotional space
• Lead the growth marketing program, including SEO, CRM, paid search, app user acquisition, and paid social
• Direct media planning and buying activities for digital and offline, including concept development, execution, optimization, testing, and analysis
• Build and scale B2B marketing campaigns and identify and execute potential opportunities, and leverage products
• Supervise content marketing and social teams in translating our core brand message and value proposition into engaging content that helps buyers, renters and sellers make the city their home.
• 12+ years’ B2C and B2B marketing experience, including ownership of acquisition, retention, and engagement programs
• Strong management experience attracting talent, leading 10+ member teams and fostering cultures reflecting the organization’s core values