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Job# 25378 BH# 333354
Contact# 5938668

Senior Manager, Channel Strategy & Insights

Client Overview: 

Our client is a renowned communications agency specializing in digital and integrated media for brands with a social cause. Their forward-thinking, dynamic, and collaborative approach impacts lives across the world for the better.

Position Overview:

In this position, you would be responsible for providing digital analytics support to the accounts and planning teams. You would also be responsible for developing the infrastructure for tools and processes.


• Evaluate data, translate findings, and present a comprehensive and straightforward report highlighting insights and recommendations

• Leverage syndicated research tools, social listening, and digital media software; work with various cross-functional teams to establish KPIs, objectives, and insights
• Participate in new business pitch development and presentations; identify new methods to measure campaign performance
• Create and implement a channel approach to achieve brand communication objectives and effectively analyze channel success 
• Identify innovative methods to gather data and present key measurements; create presentations and memos highlighting the value of the firm’s work

• Participate in thought leadership opportunities to help promote the firm’s channel planning & insights capabilities 

Key Qualifications:

• Bachelor’s degree

• 5+ years’ experience, agency or consulting environment preferred

• Proficient with advanced statistical methodologies including linear, binary, and logistic regression