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Job# 37316 BH# 394085
Contact# 6200679

Senior Marketing Campaign Manager

Our client is a local internet and payments compliance company looking for a Senior Marketing Campaign Manager. 

What we are looking for:

We are looking for a talented marketing communications strategist and practitioner. This role will develop and execute campaigns that promote the company’s products and services to our small and medium-sized business customers. These customers are able to directly sign up for business services through a credit card transaction. This person will be responsible for campaign planning, campaign execution, budget management, and campaign measurement. Success in this role requires a deep understanding and application of integrated marketing techniques and practices, particularly within a transactional/e-commerce context. This role is not a project manager-type position that outsources all deliverables to others. This person must be a well-rounded marketing planner and practitioner who is able to execute, and draw support from other functional specialists, as needed.

Our ideal candidate will:

  • Use extensive knowledge of the marketing communications mix (direct/digital marketing, paid media advertising, PR/organic/earned media, events, etc.) to plan B2B campaigns in support of business objectives.
  • Understand the role of content marketing within the communications mix.
  • Present compelling campaign plans that clearly outline goals, strategy, targeting, tactics, roadmaps, and budget.
  • Effectively execute campaign plans and ensure on-time delivery.
  • Coordinate cross-functionally with PR, content, marketing operations, data analysts, and others.
  • Ensure presentation of deliverables are closely aligned to our brand.
  • Ensure measurability of campaign performance, including end-to-end tracking of campaigns from top of funnel through to deal closure.
  • Meet, or exceed, application and revenue targets.
  • Manage campaign budgets and ensure accurate forecasting.
  • Report out on campaign performance, including ways to continuously test and improve campaign results moving forward.
  • Have experience managing a team.

Requirements:

  • 8+ years in a marketing communications or marketing campaign manager role.
  • A deep understanding of the marketing communications mix and best practices.
  • The ability to plan B2B campaigns that are transactional in nature, and execute effectively on the plan.
  • Drive traffic, convert into paying customers (through both online credit card purchase and ongoing lead generation), and retain post-purchase.
  • A strong writer, with the ability to write compelling “voice of customer” copy.
  • Organized, methodical, and able to multi-task. Results-driven, with a test and optimize mindset.
  • A user of marketing tools such as Marketo, Google Analytics, and Wordpress.