Senior PPC/ SEM Specialist
Our client is a revolutionary digital media company based in the heart of Toronto. Their groundbreaking, integrated, and dynamic approach distinguish them at the forefront of the industry.
In this role, you would be responsible for the execution and optimization of acquisition campaigns across owned and paid media channels.
• Develop and implement digital acquisition campaigns across owned and paid media channels, including onsite, paid search, social media, display, affiliate, and email channels
• Analyze post campaign performance, provide reports highlighting campaign and test success and improvements, present recommendations to achieve optimal results
• Optimize results by utilizing A/B testing for copy and landing pages; share analytical data insight with appropriate partners
• Remain informed on industry trends, competitive landscape, and emerging technologies; identify opportunities and craft strategic plans
• Collaborate with various cross-functional teams for campaign launch dates, budgets, and objectives
• Bachelor’s degree
• 3-5 years’ experience managing paid digital campaigns
• AdWords Analytics certification