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Job# 25695 BH# 335678
Contact# 5974746

Site Merchandiser - Fashion

Our Client, an established fashion company based in Los Angeles is looking for a Site Merchandiser to join their growing team!

•    Manage the  product experience to contribute to overall sales and conversion goals 
•    Partner with key cross-functional teams including Marketing and Product Line Managers to ensure all relevant products are delivered and launched on time to support marketing and product launch plans. 
•    Identify best practices in product display, product recommendation, site navigation, shop in shop strategy, photography, copy to achieve maximum product conversion and reflect the “brand dna” online 
•    Understand consumer and users’ need and product buy patterns to continually improve on product presentation strategy; identify areas of opportunity in the product assortment and work with PLMs and E-commerce leadership to address in seasonal assortment planning 
•    Continually benchmark competitors’ sites to ensure the adoption of best in class online product management strategies and to identify gaps / opportunities 
•    Work with product management team to detect and troubleshoot layout or content issues affecting the site conversion 
•    Utilize CMS and external tools to successfully launch products and site content. 
•    Reference analytics tools to explore, understand and report on search trends and buying patterns to help optimize site categorization and merchandising, and inform product marketing. 
•    Become an expert on product attribution to ensure all products are merchandised correctly on-site. 
•    Coordinate – with the Marketing Creative team – a calendar for the production of all needed product digital assets (photography, pricing lists) to ensure the timely execution of monthly product launches and product marketing campaigns 
•    Create an engaging experience by utilizing landing page real estate to establish a mix of merchandising and engagement content. 
•    Continually monitor relevant metrics to optimize site merchandising, product categorizations and groupings, and content creation to meet conversion goals. 

•    5+ years of experience with site merchandising for an e-commerce apparel company 
•    Must have knowledge and passion for product and for the apparel industry 
•    Ability to manage and interpret customer behavioral data. Experience with analytics platforms (Google Analytics, Adobe Analytics, etc.) a plus. 
•    Strong analytical skills with the proven ability to interpret data and turn it into actionable initiatives. 
•    Ability to work efficiently and meet deadlines in a cross-functional, team-based environment. 
•    Quick learner with software & data systems. 
•    Proficiency in Excel. 
•    Basic understanding of HTML. 
•    Basic understanding of SEO best practices.

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