Beauty

Fulltime
05-16-2018
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Job# 28957 BH# 351290
Contact# 5813575

Social and Influencer Marketing Director

Client Overview: 

Our client is an iconic beauty brand creating the latest must-haves for every beauty enthusiast. Their innovative, on-trend, and high-quality products inspire you to feel your most confident every day.

Position Overview:

In this role, you would be responsible for developing and executing go-to-market strategies and leading paid and organic social and influencer marketing plans.

Responsibilities:

  • Create and implement go-to-market strategies to achieve brand objectives and lead paid and organic social and influencer marketing plans
  • Direct influencer management strategies, including macro-to-rising-to-micro influencers and lead key communication messaging to influencer community
  • Implement influencer reporting standards and measurable indicators to understand scale, impact, and ROI of influencer
  • Establish strong vendor partnerships and maintain strong relationships in the social and influencer space
  • Remain current of emerging industry trends, technologies, and influencer search platforms and present key insights to stakeholders

Key Qualifications:

  • Bachelor’s degree
  • 7-10 years’ PR or social marketing agency experience
  • 2+ years’ experience managing online influencer/brand ambassador programs for consumer facing brands
  • Team management experience