Digital Marketing Jobs
Freelance
Social Media Coordinator
Leading Hotel
Management Company based in Orange County is looking for a Social Media Coordinator to assist their team!
Essential
Duties/Responsibilities:
- Participation in online
conversations, personifying each hotel in a positive, helpful light by
listening to users, being sensitive to hot button topics and issues, and
providing a solution whenever possible
- Manage customer
interactions on social media platforms with strict response timing,
escalate issues where appropriate
- Help execute the social
media strategy through competitive research, platform determination,
benchmarking, messaging, and audience identification
- Moderate all
user-generated content in line with the policy for each community
- Execute custom content
marketing strategies, including content curation of relevant
articles, images, videos, infographics and other highly
compelling items. Some copywriting, including creation of
conversion-optimized titles and intros along with social SEO copy.
- Implement
platform-specific best practices across various platforms and social
communities including, but not limited to, Facebook, Twitter, Google+,
YouTube, Pinterest, LinkedIn, and Instagram
- Track, analyze, and
report on the campaigns
- Foster interactivity,
engagement, community growth, expertise, trust, and loyalty. Seek out
opportunities for conversation
- Perform outreach
activities, including developing and maintaining relationships with key
bloggers and other influencers. Leverage those relationships and
opportunities where appropriate
- Utilize third-party
social media management tools
Job
Requirements:
- 1-2 years' work
experience in social media, communications or content marketing
- Demonstrable experience
working in social media and knowledge of social analytics tools
- Technical knowledge and
understanding of social media platforms, metrics and tracking
Ideal Candidate
Will Have:
- BS degree in Journalism,
PR, Communications, IT or related field
- A self-starter,
multitasker and ability to take ownership
- Excellent written and
verbal communication skills
- Ability to work in a
team environment
- Project management and
organization skills
- Learns quickly and able
to change in fast paced environment
- Ability to handle the
pressure of meeting tight deadlines