Beauty

Freelance
Toronto, CA
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Job# 32649 BH# 373019
Contact# 6303569

Social Media Lead

Client Overview: 

Our client is leading specialty retailer offering the best health and wellness solutions. With their innovative, dynamic, and collaborative approach, it has never been easier for you and your family to live a healthy lifestyle.

Position Overview:

In this role, you would be responsible for overseeing all aspects of social media communications across all digital platforms. You would also be responsible for monitoring the competitive social landscape, market changes, and developments.

Responsibilities:

• Develop and implement highly strategic and comprehensive social media plans; ensure consumer acquisition and engagement supports the company’s overall objectives 

• Create innovative and strategic content across all social media platforms, including Twitter, Facebook, Instagram, and YouTube

• Represent social content on set for campaign photography and videography shoots and attend events to capture relevant content 

• Collaborate with key cross-functional departments to confirm social media campaign effectiveness; ensure that social media is incorporated into all of the company’s campaigns
• Monitor competitive social landscape, market changes, and developments; remain current on emerging industry and digital trends; provide highly strategic recommendations
• Liaise with the communications team to develop and plan strategic and tactical digital launches; oversee the social media budget and provide updates to necessary partners

Key Qualifications:

• Bachelor’s degree

• 5+ years’ social media management experience

• Experience within the beauty category and in a retail environment is preferred 

• Strong knowledge of social media tools and listening platforms