Digital Marketing

Fulltime
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Job# 31596 BH# 368606
Contact# 6143802

Social Media Specialist

Posting Date: 1/30/19
Title: Social Media Specialist
Location: Atlanta, GA
Job Type: Full-Time

Our client is looking to add a savvy Social Media Specialist to their team! The Social Media Specialist will be responsible for establishing and maintaining all social media, developing strategy, and building initiatives across multiple social channels. The goal of this role is to drive engagements, increase loyalty and retention, and ultimately generate new leads across all of our client's brands and products.

Responsibilities: 

- Manage multiple accounts across am array of brands

- Develop strategy for which platforms are best to use to engage a variety of audiences

- Evaluate for inefficiencies and fill the gaps where content is lacking

- Stay abreast of emerging trends and technologies

- Create yearly and monthly social content calendars

- Monitor paid and earned social media

- Develop and execute paid and organic social campaigns

- Report weekly/monthly on insights and engagements

Key Qualifications:

- Clear and concise communication skills

- Healthcare experience is extremely preferred

- Community Management experience

- Creativity and a love for social media interactions

- Knowledge of graphic design principles required

- Bachelors degree in a related field (communication, PR, marketing, business, etc.)

- 3 to 5 years’ experience in development and execution of social media strategies 

- Knowledge in social analytics/listening tools (Omniture, Facebook Insights, YouTube Insights, Google Analytics, Hoot Suite, TweetDeck, Social Mention, etc.)