Spanish speaking Social Media Specialist
As our Spanish Speaking Social Media Specialist, you will provide a premium and motivational experience by monitoring and responding to inbound social media messages from multiple channels and categories. Your goal will be to innovate and look for opportunities to inspire individuals to reach their personal goals and become better athletes.
-You'll maintain the company voice and adhere to established department policy and procedures while working to create win-win resolutions for the company and its consumers.
-You’ll interact with consumers, motivating them to reach their athletic goals, affirming their choice of product and inspiring engagement with Digital Marketing initiatives.
-You’ll provide the management team with insights gained from routine health checks of the websites and social media spaces, offering feedback related to key contact drivers, hot topics, products, athletes, website information, issues and trends.
-You’ll participate in the development of new strategies aimed at increasing engagement, fostering community and maintaining a positive community sentiment for the Brand.
-You'll work wit cross-functional teams providing insight and feedback about their respective consumer communities.
-You’ll work with new systems and tools and will seek ways to improve efficiency and create seamless experiences for consumers engaged with the brand.
-You'll quickly identify sensitive issues and potential escalations appropriate for the category, PR and/or legal assistance.
You’ll use effective written and verbal communication skills applying sound judgment and business decisions in servicing the consumer.
-You will have a primary category or area of focus while maintaining an up-to-date understanding of the entire product line, marketing initiatives, software services, web properties and events. In addition, you'll utilize systems and other support tools to ensure accurate responses to consumer inquiries and to capitalize on potential sales opportunities.
Requirements for the position include:
• College degree (B.A. or B.S.), preferably in communications or marketing.
Educational requirement may be substituted with equivalent industry-related business experience • 2 years experience and superior knowledge in social media landscape, trends, networks and toolset • 1 year experience in a marketing position (experience writing for marketing purposes preferred) • Athletic experience at the collegiate level or higher • Expert industry and product knowledge • Engaged and connected in the category community • Excellent written and verbal communication skills with specific experience interacting with bloggers and other social media influencers in a creative and compelling way • Strong computer skills, including experience navigating the internet and using PC and Windows-based software (Microsoft Office) • Ability to read, speak and understand English • Strong business writing skills • Strong understanding of social media communication styles • Demonstrated initiative and ability to work independently and/or in a diverse team environment