Beauty

Fulltime
$150,000.00
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Job# 30390 BH# 359853
Contact# 5802175

Sr Brand Director, Haircare

Client Overview: 

Our client is a well-known prestige haircare brand. Their scientifically advanced, innovative, and transformative products make it effortless to have healthy hair that you can actually wash less! 

Position Overview:

In this role, you will lead the brand strategy, consumer segmentation and acquisition strategies across North America. 

Responsibilities:

  • Direct market development strategy including consumer segmentation, acquisition and retention strategies & overall brand building strategies

  • Collaborate with cross-functional teams including the sales team to drive growth, develop marketing program KPI’s, and lead analysis and reporting

  • Lead competitive, category, and industry mapping to remain at the forefront of the business landscape and to drive marketing and innovation

  • Oversee all aspects of product and brand campaign development across all touchpoints, such as in-store, in salon, .com, social media, and influencers

Key Qualifications:

  • Bachelors degree; MBA preferred 

  • 10+ years’ CPG brand management experience

  • Prior Prestige Haircare or Color Cosmetics experience

  • Prior managerial experience; natural leader; collaborative; empathetic 

  • Equal parts strategic and hands-on