Retail

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Job# 33268
Contact# 6281325

Sr. Category Marketing Manager

Title: Sr. Category Marketing Manager

Location: Baltimore, MD

Duration: 4 months

Start: Mid/End of June

 

The Sr. Category Marketing Manager is responsible forstrategizing and overseeing the execution of all marketing-related activitiesfor a selection of the brand’s categories. This person will position andactivate marketing plans, coordinating the building of unified marketingmaterials across all touch-points needed for category product launches, workingwith cross-departmental teams to maintain message continuity.

 

The ideal candidate MUST have prior experience in strategicmarketing with a history of building and managing integrated marketing plans –ideally within a consumer brand space.

 

Responsibilities:

  • Collaborate with Merchandise Team, Global Marketing, and North America Marketing teams to plan and execute category campaigns to drive North America sales goals across revenue channels and marketing channels.
  • Initiate and develop creative support elements for north America region, while maintaining the integrity of the Global category marketing strategy.
  • Establish go-to-market timelines and budgeting targets, acting as stakeholder in execution within marketing channels.
  • Maintain partnerships with cross-functional teams and derive relevant insights and messaging to key stakeholders

 

Key qualifications:

  • At least 5 years of relevant integrated marketing experience
  • Skilled in product marketing, consumer and business analytics, and consumer segmentation/targeting.
  • Strong written and verbal communication skills, with an aptitude for storytelling and presentations
  • Proficiency in Microsoft Office and Keynote
  • Proven track record of building marketing strategies tied to long- and short-term business plans