Sr. Digital Media Strategist

Our agency client is hiring a Sr. Digital Media Strategist to the team! You will work with the team to set direction and manage ongoing marketing campaigns for their clients. They are looking for a seasoned leader who has a strong omnichannel background.

Responsibilities:

-Most of your work with be setting client strategy and direction, managing marketing calendars, media buys, social direction and setting strategies based on KPI’s.

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- MUST have solid presentation and written communication skills.