Beauty

Fulltime
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Job# 32983 BH# 373988
Contact# 5802175

Sr/Director, Brand Management (Mass Skincare)

Client Overview: 

Our client is a well-known masstige skincare brand that paved the pay for retinol! 

Position Overview:

In the role, you would be responsible for overseeing US & Global marketing campaigns, retailer marketing strategies, global innovation and new market segmentation. 

Responsibilities:

  • Direct brand initiatives for new product development and lead analysis and development of marketing strategies and concepts

  • Contribute to the development of category and product strategies and collaborate in new product ideation and brainstorming, including creative packaging input

  • Evaluate new product feasibility, such as size of opportunity, target audience, forecasting, pricing, return on investment, and competitive review

  • Create new product positioning statements and new product concepts and lead all aspects of new product launch, including management of cost of goods sold

  • Support the development and execution of brand advertising in television, print, and digital and present insights from monthly business analysis

  • Proof and approve all artwork relating to new and existing product packaging and ensure category specific products and brand strategies are implemented appropriately

Key Qualifications:

  • Bachelor's Degree; MBA preferred

  • 7+ years' of CPG Brand Management experience

  • Prior experience within Beauty and/or Skincare preferred

  • Comfortable in a start-up environment