Beauty

Fulltime
05-23-2018
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Job# 29050 BH# 351885
Contact# 5932965

SR. Marketing Analyst, CRM

SR. Marketing Analyst, CRM

Full time

Seattle, WA

Our beauty client is seeking a Sr. Marketing Analyst, CRM to join their team. This position is responsible for management of consumer data, creating customer lifetime value, decile and cohort models, analyzing data and developing insights to drive strategic business decisions.    

Responsibilities

  • Develop methodology for lifecycle, life time value, churn and retention models
  • Interrupt data to formulate customer insights to drive strategic business goals
  • Establish data and prioritize data collection across Enterprise and work with customer database and CRM software partner
  • Rigorous monitoring and evaluation of CRM campaigns and activities in order to measure ROI and enable continuous improvement in consumer acquisition and retention initiatives

Skills:

  • Strong data analytics including decile, regression, churn and cohort modeling
  • Above average strategic thinking
  • Outstanding communications skills – both oral and written – including presentation skills to executive leadership
  • SQL skills a must
  • Intermediate to expert level skill in Microsoft Excel and Power Point


 

Knowledge:

  • Customer Marketing analytics with expertise in digital marketing, loyalty program and direct marketing including catalog
  • Direct marketing including catalog
  • Database marketing A/B testing


 

Experience: 

  • 6-10 years in a consumer marketing analytical role
  • MBA preferred

24 Seven is an award-winning creative staffing and recruiting firm that connects high caliber talent with leading brands, marketing departments, design firms, ad and interactive agencies. For 15 years, 24 Seven has been providing temporary, temp-to-hire, direct hire and executive search solutions to leading organizations across many industries, including fashion, luxury retail, e-commerce and beauty. We support our clients' evolving talent demands with offices in New York, London, Toronto, Los Angeles, Santa Monica, Orange County, Chicago, San Francisco, Seattle, Portland, Philadelphia and Atlanta.