Sr. SEM Strategist

Client Overview:

Our client is a renowned marketing agency specializing in media services and the automotive industry. Their innovative, intelligence driven, and technologically advanced approach distinguishes them as a leader in the field.

Sr. SEM Strategist Overview:

A successful PPC strategist requires excellent communication skills with an ability to work well with SEM data to drive strategic recommendation in-order to improve SEM campaign performance. This individual must be able to work well in collaboration with others to achieve our goals and expectations.

Sr. SEM Strategist Responsibilities: 

• Manage 10-12 SEM clients per month and work to improve overall campaign performance.
• Execute SEM strategies from conception to execution through completion.
• Perform daily operations of accounts and campaigns including but not limited to:
• Keyword optimizations and refinement
• Writing ad copy and keeping up with demand of client needs based off promotions and incentives
• Creating and executing bid strategies to achieve highest ROI
• Creating and adjusting ad extensions
• Conduct analysis to measure performance and put together client recommendations.
• Review monthly client reports and make strategic recommendations.
• Stay up-to-date on changes to the Paid Search space.

Sr. SEM Strategist Qualifications: 

• Bachelor’s degree required.
• 3-5 years experience with Google AdWords and Google Analytics.
• Ability to create a Google AdWords account based on client requirements.
• Complete understanding of strategic SEM principles including but not limited to:
• Keyword research
• Optimizing campaigns for conversions
• Bid optimizations
• Landing page optimizations
• Solid understanding of quality score and how to improve them
• Ability to run reports and communicate areas of concern.
• Proficiency with Microsoft Excel, PowerPoint, and Word.
• Quality writing and verbal communication skill necessary.
• Ability to adapt in a fast paced environment.
• Passionate about SEM and Digital Marketing.
• Not required, but pluses include:
  • Google AdWords certified
  • Google Analytics certified
  • Bing Accredited Professional
  • Knowledge of SEO
  • Bilingual in English and Spanish

To be considered for the Sr. SEM Strategist role, please send resumes, samples/ link and 1-2 lines of why you feel you would be a great Sr. SEM Strategist for this team!