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Job# 35790 BH# 387601
Contact# 6464352

Sr. SEM Strategist

Client Overview:

Our client is a renowned marketing agency specializing in media services and the automotive industry. Their innovative, intelligence driven, and technologically advanced approach distinguishes them as a leader in the field.

Sr. SEM Strategist Overview:

A successful PPC strategist requires excellent communication skills with an ability to work well with SEM data to drive strategic recommendation in-order to improve SEM campaign performance. This individual must be able to work well in collaboration with others to achieve our goals and expectations.

Sr. SEM Strategist Responsibilities: 

  • Manage 10-12 SEM clients per month and work to improve overall campaign performance.
  • Execute SEM strategies from conception to execution through completion.
  • Perform daily operations of accounts and campaigns including but not limited to:
  • Keyword optimizations and refinement
  • Writing ad copy and keeping up with demand of client needs based off promotions and incentives
  • Creating and executing bid strategies to achieve highest ROI
  • Creating and adjusting ad extensions
  • Conduct analysis to measure performance and put together client recommendations.
  • Review monthly client reports and make strategic recommendations.
  • Stay up-to-date on changes to the Paid Search space.

Sr. SEM Strategist Qualifications: 

  • Bachelor’s degree required.
  • 3-5 years experience with Google AdWords and Google Analytics.
  • Ability to create a Google AdWords account based on client requirements.
  • Complete understanding of strategic SEM principles including but not limited to:
  • Keyword research
  • Optimizing campaigns for conversions
  • Bid optimizations
  • Landing page optimizations
  • Solid understanding of quality score and how to improve them
  • Ability to run reports and communicate areas of concern.
  • Proficiency with Microsoft Excel, PowerPoint, and Word.
  • Quality writing and verbal communication skill necessary.
  • Ability to adapt in a fast paced environment.
  • Passionate about SEM and Digital Marketing.
  • Not required, but pluses include:
    • Google AdWords certified
    • Google Analytics certified
    • Bing Accredited Professional
    • Knowledge of SEO
    • Bilingual in English and Spanish

To be considered for the Sr. SEM Strategist role, please send resumes, samples/ link and 1-2 lines of why you feel you would be a great Sr. SEM Strategist for this team!