E-Commerce

Freelance
02-01-2018
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Job# 27239 BH# 343008
Contact# 5703477

Video Marketing Manager

Client Overview:

Our client is an iconic technology company creating the latest groundbreaking must-have consumer electronics. Their revolutionary, dynamic, and visionary approach define them at the forefront of the industry.

Position Overview:

In this position, you would be responsible for managing marketing strategy, brand development, and marketing campaign performance measurement.

Responsibilities:

• Oversee the marketing strategy, brand development, and marketing campaign performance measurement to drive sales, market share, and brand awareness

• Create and implement brand and content campaigns for various video services; define and test messaging and value proposition statements 
• Lead communication with external partners and ensure content is aligned with the brand’s standards, within budget, and on-time

• Maximize internal client resources for owned media opportunities across retail, direct mail, social, and device integrations 
• Develop marketing briefs for advertising, social, and digital marketing campaigns; drive campaign optimization through KPI tracking and analysis
• Collaborate with cross-functional teams, including data and analytics to enhance customer acquisition, retention, and campaign ROI 

Key Qualifications:

• Bachelor’s degree

• 7+ years’ entertainment/agency marketing experience 

• Proven track record of developing and launching brand campaigns

• Passionate about the TV and film industry