Title: Visual Designer
Duration: 6 months | Freelance
Location: Philadelphia, PA
Ourclient is a well-known fashion retailer and a leading destination for apparel,accessories, shoes, and home. Their extensive selection, fashion-forwardbrands, and fun approach distinguishes themselves as an internationallyacclaimed destination for every stylish trendsetter.
Inthis role, you would be responsible for overseeing web design for email campaigns,social media graphics, web banners, e-commerce content, digital menuboards, and internal company projects.
•Manage all aspects of web and email design, including developing a strategicconcept and implementing design; follow brand and style guidelines; design tocreate optimal user experience
•Liaise with Product Managers to create interaction flows, wireframes, andprototypes for mobile
apps, mobile website, and desktop website
• Develop and present campaigns to various partners for approvals and feedback;remain current on emerging trends and implement design best practices; providestrategic recommendations to enhance campaign metrics and performance
• Establish and direct production schedules for seasonal releases andupdates; develop and adapt procedure as business and creative requirementsevolve
• Oversee integration of creative concepts; collaborate with cross-functionalteams to continually develop innovative website plans; represent ideas andprocess at project meetings
•Remain current of emerging industry trends and provide strategicrecommendations; develop innovative methods and procedures to drive traffic
•Bachelor’s degree in design or digital design
•Web design experience; social media and mobile experience a plus
•Knowledge of HTML for email, user flow, product features, and optimize thedesign of all apps
•Proficient with Adobe Creative Suite