Beauty

Fulltime
01-22-2018
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Job# 27121 BH# 342231
Contact# 5594693

VP of Marketing

Client Overview: 

Our client is a popular beauty brand creating revolutionary skin care must-haves to hydrate and refresh your skin like no other. Their groundbreaking, natural, and on-trend approach inspire you to feel your most beautiful and confident every day.

Position Overview:

In this position, you would be responsible for directing marketing communications strategies, plans, and budgets. You would also be responsible for identifying new marketing opportunities and directing product management.

Responsibilities:

Develop and implement marketing communications strategies, plans, and budgets for each brand and achieve company objectives
• Research and identify new marketing opportunities to drive revenue growth, margins, traffic, transaction counts, and enhanced customer experience

• Translates marketing and advertising objectives into customer-focused creative executions across retail merchandising, e-commerce, SEO/SEM, social media, and direct mail

• Direct product management, including product planning, product roadmaps, pricing, competitive benchmarking, and commercialization

• Maintain strong relationships with vendors and advertising agencies; develop and maintain corporate identity guidelines and standards

• Evaluate ad and media performance and provide business solutions; ensure integration of marketing strategies, brand equity, and promotional messages across all media

Key Qualifications:

• Bachelor’s degree; MBA preferred

• 7-10 years’ experience in premium good marketing of cosmetics, personal care, or health and beauty industries