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Job# 37260 BH# 393875
Contact# 6430716

Web Analyst

Web Analyst

San Mateo, CA

12-month contract

Client Overview:

Our client is a renowned technology company creating revolutionary solutions to effortlessly capture life’s most enjoyable moments. Their cutting-edge, dynamic, and collaborative approach propels them at the forefront of the industry across the globe.

Web Analyst Overview:

As the Web Analyst, you will be responsible for fulfilling reporting and analysis requests across all areas of the global business and will provide insightful analyses to inform and improve the site’s user experience.

Web Analyst Responsibilities:

• Lead and respond to analytics requests from internal and external stakeholders by providing analyses for specific business questions or by providing dashboards for informative reporting

• Proactively monitor web data for both recommending site improvements and identifying issues

• Able to determine cause and effect for changes to site performance, and then suggest enhancements

• Continuously assess user behavior across the site to maintain expertise of web data trends

• Ensure web platform maintains the required tracking and testing systems in place by performing regular analytics QA tasks for site releases

• Maintain organized documentation of analyses, processes, and requests

• Stay current with analytics technology and suggest improvements as applicable

Web Analyst Qualifications:

• Expert experience with web analytics tools, Adobe Analytics or Google Analytics preferred

• Expert experience with web data visualization tools, such as Adobe Workspace or Google Data Studio

• Proficient experience with Adobe Launch or other tag management solutions

• Basic understanding of data layer designs

• Proficient experience with web analytics debugging and QA methodologies

• Experience with Excel and data aggregation methods

• Proven ability to assess for data integrity across reporting and analysis

• Proven ability to determine cause and effect for changes in site performance and effectively communicate solutions

• Deep understanding of the pros/cons of common web KPIs, and how to balance them to assess success