Web Producer

Responsibilities: 

• Assist with SEO efforts including site optimizations & outreach 

• Develop and maintain digital content to support and deliver an optimal consumer experience across desktop, mobile and tablet 

• Planning and coordination of web and digital campaign support onsite with internal stakeholders, agency partners, creative team and development team 

• Manage content development for landing pages, onsite promotions and product and/or software support 

• Develop requirements for content management system and site search capabilities 

• Analytics and performance metrics for website traffic, conversions and digital marketing campaigns 

Qualifications/Requirements: 

• Strong knowledge with using A/B testing tools such as Maxymiser, Optimizely or Google Optimize 

• Familiarity with Magnolia, Drupal, dotCMS or similar content management system 

• Performance driven with clear knowledge and passion for online measurement strategies, tools and techniques 

• Working knowledge of front-end web technologies including HTML, web publishing, and experience design. 

• Strong understanding of responsive design 

• Experience with conversion testing and landing page/funnel optimization 

• Excellent communication skills and ability to work with cross-functional project teams 

• Knowledge of multi-variant testing tools and methodologies 

• Experience in personalization tools to deliver audience based digital experiences 

• 5 years of direct experience in managing all or part of a consumer facing website 

• 1-2 years of direct experience with a web-based product or service company a plus 

• 1-2 years of direct experience with an interactive agency a plus 

• Bachelor Degree required and MBA a plus