24 Seven Sponsors Podcast Series Aimed at Content Marketing Professionals
New York, NY -- 24 Seven, the global talent recruitment firm that supports forward-thinking brands in the evolving creative economy, has partnered with MouthMedia Network to produce a new podcast series targeted to professionals in the burgeoning Content Marketing field. Titled Content Is Your Business, the series launched last fall and highlights how brands are turning to digital storytelling as a strategy to more meaningfully connect with consumers across the globe. The podcast series features accomplished content marketers from a variety of industries and cover how brands and content studios are producing and leveraging a variety of content formats – from branded content to captured social media and real-life experiences to user-generated content – to drive commerce and conversion.
“As recruiters in the creative, marketing, media and digital sectors, we have seen the demand for talent required by brands and the ever-increasing number of agencies explode for a wide range of content production and content marketing roles,” explained Celeste Gudas, 24 Seven’s Founder & CEO, “This podcast series supports our mission to offer our clients and candidates an insider’s look at the business trends that drive talent strategy and evolve the roles for which we recruit.”
The podcasts are hosted by Dalia Strum, Digital Strategy & E-commerce expert, and Professor at the Fashion Institute of Technology; Edward Hertzman, CEO & Founder of Hertzman Media Group and SourcingJournal.com, a retail B2B digital trade publication with over 100,000 corporate retail subscribers; and Lisa Berger, Senior Vice President at 24 Seven.
During each podcast, the hosts explore a variety of content strategy topics with the featured guests. Areas of discussion include how brands are developing effective content strategies to engage target audiences, ways brands measure storytelling success, how to work with social influencers, how to establish an in-house ‘culture of content,' which metrics and insights are most useful in helping secure necessary resources from executive leadership, and more.
Featured guests of the Content Is Your Business podcast series include executives from CNN, Conde Nast, Vayner Media, New York Times- T Brand Studio, Bloomberg, Cadillac and Milk Agency.
Website, Social Media and Recordings https://itunes.apple.com/us/podcast/content-is-your-business/id1289258734?mt=2
About 24 Seven 24 Seven is a strategic recruitment firm fueling today’s creative economy. We specialize in digital marketing, creative and technology talent, and partner with forward-thinking companies and brands to support their evolving talent demands. From freelance to fulltime, and executive-level searches, we deliver talent that meets our clients’ needs both professionally and culturally. www.24seventalent.com
About MouthMedia Mouth Media is the premier podcast network covering the business of various lifestyle industries. From our award-winning, top-ranked fashion podcasts to our new offerings in beauty, travel, material science, music, and metropolitan culture and content, we have gathered top business minds to dive deep into the thoughts and processes of the masters in their fields. In addition to our shows, we have two recording studios in NYC (with plans to expand to multi-city) that are used as community hubs for podcast producers. http://www.mouthmedianetwork.com