Katherine, Market Activation Manager

Atlanta GA, US

Katherine is a dynamic Market Activation Manager who has worked for clients and companies such as Pernod Richard USA, Jack Daniel's, MGM Resorts, Walgreens, Brown-Forman, Ketchum, and Philip Morris USA. In her most recent role with Pernod Richard, her responsibilities included implementing national brand strategies through localized marketing, creating activation plans for brands, managing annual budgets, measuring program ROIs, and providing market-based insights to key stakeholders. Katherine has a strong drive to succeed and will thrive in her next role! 

Pernod Richard USA: Market Activation Manager

2017 – 2018

Brown-Forman: Customer Marketing Manager

2006 – 2016

Casa Herradura Tequilas: Market Brand Manager

2007 – 2008
Managing Annual Budgets
Market Insights
ROI Measurement
Brand Strategy
Localized Marketing