Freelancers are an integral part of the UK workforce. The UK's freelance workforce currently stands at just under 2 million (1.65 million freelancing as their main source of income, with 255,000 freelancing as a second job). Likewise, a significant number of businesses are using freelancers as an alternative to permanent employees, as reported in a recent study on the future workforce conducted by Upwork.
According to the report:
40% of companies prefer hiring freelancers because it’s a flexible hiring strategy that aligns to their financial needs.
39% of companies said that using freelancers is a great way to fill a specific skills gap within their business.
71% of hiring managers said using freelancers helped them get more work done.
Our expert freelance recruiters at 24 Seven report that the majority of companies looking for. By hiring specialist freelance marketers, businesses can speed up critical projects while keeping a close eye on budgets costs and maximising business profitability.
The reasons companies hire freelancers are many. If you are experiencing any of the following scenarios, it might be time to engage freelance experts can help!
1. YOU'RE SPINNING TOO MANY PLATES
Do you find yourself pulling your hair out as your to do list grows by the hour? This is the great reason to consider hiring a freelance marketer. Whether you need someone in the office, or the work can be completed remotely, a freelance marketing expert can hit the ground running and help get your through the overwhelming workload This is especially helpful if you have a small marketing department or are solely responsible for all marketing output.
2. YOU NEED A PARTICULAR SET OF SKILLS
You can hire a freelance marketer that has a specific skill set that you need to add to your existing team. Let's say, for example, that you are looking to run a paid social media campaign but aren’t familiar with audience building and how to retarget potential customers you can hire an experienced freelancer that can come in and help you set up the campaign immediately.
3. YOU NEED TO GET THAT BIG PROJECT COMPLETED IN A SHORT TIME
You have a large project assigned to your team but with the current team structure it may seem impossible to complete on time whilst maintaining your existing workloads. You have budget to hire a full time employee but when the project is finished you may not have enough work to justify keeping them, and the last thing anyone wants to do is have to let people go. Therefore, hiring a freelancer is a great option, you can hire a freelancer for an hour, a day, a month, the choice is yours and there are no awkward conversations with HR when the job is completed. The freelancer understand that it is a short-term contract and is happy to take on the project with you.
4. IS YOUR TEAM BURNED OUT
Is your team overworked and you can see them flagging? Have you lost a great employee that used to come up with fresh ideas and be the glue in the team that kept everyone working to the same goal whilst having fun? Hiring a freelancer can help reignite the team, bring fresh ideas and take up extra workload getting the team running smoothly again and producing great work.
5. YOUR HIRING BUDGET IS SHRINKING
If you have a small staffing budget and are not sure how to split the budget to create the dream team and drive the business forward, freelancers could be the solution for you. You can hire a team of specialists, that can work out cheaper than full time employees and once again there is no awkward conversations with HR if the budget gets even smaller as you can cut the hours with the freelancer a lot easier than you can letting a full-time employee go.
6. YOU NEED SOMEONE TO HIT THE GROUND RUNNING
If you have large urgent project that you need help with straight away, you can hire a freelancer and they can be up and running in days not weeks. Typically, when onboarding a new full-time employee, the first few weeks can be them finding their feet and getting used to their new position and meeting all different departments etc. with a freelancer you can hire them to complete a specific task and they can come in and help straight away. There is also no notice period for when they can start as we will only recommend immediately available candidates.
7. YOU CAN'T FIND TALENT LOCALLY
Most companies like to hire locally if they can, meaning they can easily commute to your offices etc. for meetings. This can mean that you are limiting yourself to a small talent pool to choose from. With hiring a freelancer, you can be more flexible with where they are based and therefore increases your talent pool search. This is especially true if you partner with a specialised freelance agency like 24 Seven, we have a large global talent pool that we are in constant contact with and can tap into as soon as you have a requirement.
If you are ready to hire a freelance marketer, 24 Seven is the leading freelance recruiter for marketing professionals. We take a different approach than other recruitment agencies. Our recruiters have industry-specific work experience, so they have a unique understanding of the type of marketers you need. Take a minute to explore how we find the right candidate for you and contact us today! Our freelance recruitment agency will deliver the expertise you need to get your marketing up and running in no time!