Across the creative industry, teams are rethinking how they design, collaborate, and scale in the age of AI. What began as an experimental tool has quickly become essential, helping organizations streamline production, personalize content, and unlock new levels of innovation. Yet, with these opportunities come real challenges around quality, consistency, and brand control.
As AI becomes a core part of the creative process, many organizations are still determining how to use it effectively. They’re exploring where human creativity adds the most value, which tools fit best within existing workflows, and how to maintain quality as they scale.
At 24 Seven, we’ve been closely tracking how AI in design is reshaping creative workflows. In our recent survey of nearly 1,000 creative, marketing, and tech professionals, 73% said they expect AI’s impact on design workflows over the next year to be either significant or transformative. The takeaway? The future of design isn’t AI versus humans – it’s AI with humans.
When we asked survey respondents what they need most to successfully implement AI in design, the results revealed a clear gap between ambition and execution:
These findings underscore an important truth: success with AI depends as much on people as it does on technology. Creative leaders are looking for skilled design professionals who truly understand how to use AI strategically, and for partners who can help their teams learn, adapt, and innovate responsibly.
While enthusiasm for AI runs high, those surveyed also expressed understandable hesitations. When asked about their top worries regarding integrating AI into design processes, two issues stood out:
In other words, even as AI accelerates design workflows, many professionals worry about maintaining creative standards and brand integrity. They want reassurance that AI-powered outputs will still reflect the craft, nuance, and strategy their teams bring to every project.
24 Seven is redefining what’s possible when AI and design talent work together. The approach is built around a simple belief: AI should enhance human creativity, not replace it.
Here’s how we help companies harness AI in design without compromising quality or control:
24 Seven’s global design network gives brands access to professionals fluent in both design fundamentals and AI tools. Whether you need on-demand project support or an embedded creative team, we connect you with the right expertise.
Beyond project delivery, we help clients level up their internal teams. From AI tool training to workflow optimization, we empower your designers to confidently integrate AI into their daily processes.
Because AI is integrated into 24 Seven’s platform rather than added as an afterthought, our process includes built-in human oversight. This ensures every output aligns with your brand standards, messaging, and visual identity.
Our survey revealed that the most valuable AI-driven design capability is personalized content at scale, and that’s where our organization truly shines. With AI-assisted workflows, 24 Seven helps brands quickly adapt creative for different audiences, markets, or channels while maintaining cohesion and quality.
As AI tools evolve, one thing remains clear: creativity is still human at its core. The most successful design organizations and departments will be those that pair talented people with intelligent technology, using AI as an accelerator.
At 24 Seven, we help companies strike that balance through our House of Agencies: three award-winning creative marketing agencies that seamlessly operate together to deliver a modern full-service agency solution. SketchDeck, Futureman, and Markacy bring world-class expertise across strategy, creative, and performance marketing.
SketchDeck: Your on-demand creative team for branding, strategy, design, content and campaign execution – scaling effortlessly with your needs.
Futureman: Experts in digital experiences, activations, and immersive storytelling that connect with audiences in bold new ways.
Markacy: Your partner for performance marketing strategy, AI and analytics, and end-to-end management across all major marketing channels.
Want to see how AI is reshaping creative work? Download our new AI report, explore how our House of Agencies can accelerate your creative and marketing goals, or contact 24 Seven to hire AI design talent.