To run a successful marketing agency in 2025, you need exceptional agency marketing talent to bring your clients’ visions to life. Having the right professionals on your team – from strategic marketers to standout creatives – will help you attract top clients and deliver measurable results that drive business growth.
The agency marketing world is changing fast, and finding skilled agency marketers who can thrive in a fast-paced environment can be challenging if you don’t know where to look or what questions to ask during the hiring process. As client expectations rise and digital marketing becomes more complex, agencies need marketing talent who can manage evolving priorities and create innovative campaigns.
As experts in specialized agency marketing and creative recruitment, 24 Seven has 25 years of experience and a deep network of top-performing candidates. Whether you need AI specialists, content creators, creative directors, UX designers, or strategic growth marketers, we know how to build high-impact teams that collaborate across functions to deliver results.
Here are our proven tips for hiring the right marketing talent for your agency:
Unlike in-house roles, agency marketers and creatives often work across multiple brands, industries, and campaign types. This dynamic environment requires professionals who are adaptable, innovative, and thrive under pressure.
Depending on your agency’s focus, you may need marketers with deep industry knowledge (such as healthcare or FinTech) or specialized skills in content creation, paid media, influencer marketing, branding, AI design tools, or SEO. You may also need creatives with expertise in UX design, visual storytelling, motion graphics, or copywriting. To stay competitive, agencies must consistently deliver fresh, strategic campaigns that help clients stand out.
Successful agency marketers tend to be:
If your agency thrives on innovation, you’ll need a team of marketers and creatives who do too.
Before you begin evaluating resumes or scheduling interviews, it’s important to define what success looks like across the roles you’re hiring for. Many essential agency marketing skills – like adaptability, conceptual thinking, and grace under pressure – don’t appear on resumes. Defining the core competencies your marketing agency values helps you write better job descriptions, screen marketing candidates effectively, and ask smarter interview questions later in the hiring process.
Here are the core strengths to prioritize:
Why it matters: Client retention depends on how well your team communicates, builds trust, and manages expectations.
Key client management skills:
What to look for: Candidates who take ownership of challenges, communicate clearly, and show genuine care for client success.
Why it matters: Strong agency talent must plan strategically while executing efficiently.
Key strategic thinking skills:
What to look for: Marketing talent with real examples of using savvy marketing strategies to drive measurable results.
Why it matters: Fast turnarounds require flexible, inventive thinking from both marketers and creatives.
Key creative skills:
What to look for: Clear articulation of creative process and flexibility across brand styles.
Why it matters: Agency work requires juggling multiple priorities.
Key project management skills:
What to look for: Marketing talent with organized approaches to prioritization and proactive communication.
Why it matters: Agencies rely on AI and digital tools for efficiency and innovation.
Key tech skills:
What to look for: Marketing talent with AI fluency and a curiosity about new technologies and the ability to adapt quickly.
Why it matters: Collaborative creative work is a key agency differentiator.
Key collaboration skills:
What to look for: Creatives who can explain their process, adapt to different brand guidelines, and thrive in team settings.
Once you know what you’re looking for, it’s time to find candidates. Here are three ways to find qualified agency marketers:
Tap into your agency’s internal network or partner with a specialized staffing firm to access top marketing talent quickly.
Use industry-specific job boards and clearly describe your agency culture and expectations.
Candidates with prior agency experience are typically better prepared to navigate the fast pace and varied demands of agency work.
Ask targeted questions to assess the technical skills, problem-solving abilities, and organizational fit needed for agency marketing success. Here are key questions to help you identify the best candidates:
1. Describe a time when you had to manage a challenging client situation. How did you handle it?
What to listen for:
2. How do you explain complex strategies or ideas to clients who lack marketing expertise?
What to listen for:
3. Tell me about a time you received difficult feedback. How did you respond?
What to listen for:
4. How do you manage competing priorities under tight deadlines?
What to listen for:
5. Describe your process for meeting deadlines without compromising quality.
What to listen for:
6. Describe working with a team member from a different discipline. How did you ensure alignment and collaboration?
What to listen for:
7. Tell me about a project where you had to quickly get up to speed on a new industry or subject area. What was your approach?
What to listen for:
8. Describe a time a project didn’t go as planned. How did you identify what went wrong, and what did you do next?
What to listen for:
9. How do you balance creativity with data-driven decision making?
What to listen for:
10. What marketing tools do you use most often, and how have they helped you achieve results?
What to listen for:
11. What’s your experience with marketing automation or AI-powered tools?
What to listen for:
These questions will help you assess not only technical competence but also the soft skills essential for agency success.
Partnering with 24 Seven gives your marketing agency instant access to top marketers and creatives. Our AI-powered recruitment tools and experienced team make agency hiring fast, flexible, and effective.
24 Seven gives you on-demand access to agency-ready talent. Our dedicated team guides you through each phase of hiring marketing talent – from defining your specific talent needs to vetting candidates, refining job postings, coordinating interviews, and assisting with candidate evaluation.
We offer flexible hiring solutions:
Temporary support for projects of any length. We can provide agency marketing talent from entry-level to highly specialized veterans.
Assess long-term fit before making a full-time commitment. “Try before you buy” flexibility with reduced hiring risk for your marketing agency.
Full-time marketing talent through Contingency, Engaged, and Retained staffing solutions tailored to your agency marketing needs.
Our global team identifies and secures top marketing agency leadership talent through confidential, tailored approaches.
From growth marketers to creative directors, UX designers, and AI strategists, 24 Seven connects your marketing agency with talent ready to make an impact from day one.
Stay ahead of marketing trends and talent strategies by exploring Marketers That Matter, a dynamic community offering exclusive insights, events, and executive conversations shaping the future of marketing.
At 24 Seven, we help marketing agencies build expert teams of agency marketing professionals that drive client success. Connect with a recruiter today to find the perfect marketing talent for your agency!