AI is drastically reshaping how creative and marketing teams operate, and the pressure to implement new technologies effectively is only increasing. Many organizations and departments feel the urgency but knowing where to start is often the biggest challenge.
AI implementation isn’t about chasing new tools or following trends. It’s about reshaping workflows, upskilling teams, and building reliable systems that elevate how work gets done. For creative, marketing, and tech leaders, this often means finding ways to scale output, personalize experiences, and stay competitive without burning out their teams. Because most organizations don’t have that expertise in-house, hiring an AI consultant is a smart and practical next step.
The right AI consultant can translate AI’s potential into solutions that match your business goals. Below, we break down what that looks like and how to find the partner who can make it happen.
AI consultants are typically hired to solve operational challenges and redesign how work gets done. They can audit current processes, identify what slows teams down, and rebuild systems so people can spend more time on high-value work.
Typical AI consultant responsibilities include:
Effective AI consultants act as both strategists and hands-on problem solvers. Their focus is on measurable outcomes, including faster execution, better accuracy, and greater ROI.
AI is reorganizing teams and workflows faster than most leaders expected. In a recent 24 Seven survey of nearly 1,000 professionals, productivity gains ranked as the top benefit of AI adoption, surpassing cost savings and revenue growth.
But productivity doesn’t happen automatically. Driving results at scale requires expertise in workflow redesign, data structure, tool selection, and change management – areas where AI consultants add immediate value.
Here are common signs it’s time to bring in an AI consultant:
Not all AI consultants have the same strengths, so clarity on the skills you truly need is essential.
When you’re evaluating technical skills, look for an AI consultant who can design, implement, and refine AI solutions from beginning to end. You want someone with deep, hands-on experience in machine learning and large language models (LLMs), and who knows how to apply generative AI tools to real business challenges. They should also be proficient in data engineering, ensuring your team has clean, high-quality data to work with. In addition, they need the ability to apply advanced prompt engineering and model optimization techniques to improve accuracy, performance, and reliability. Even if you don’t need every capability right away, the right consultant will have the scope and depth to guide you across the AI ecosystem and adjust their approach as your needs evolve.
Technology moves fast, and if you’re like most employers, you may not feel entirely confident assessing AI skills. You’re not alone. In our recent survey of hiring managers, 34 percent said that evaluating genuine AI skill level was their biggest challenge when hiring AI talent. That’s exactly where 24 Seven comes in. We have deep expertise in AI talent and a proven track record of identifying top-tier consultants in this space. We’ll connect you with vetted specialists who have the technical skills and practical experience to deliver real results for your organization.
Beyond the requisite technical knowledge, industry context matters. AI is applied differently across industries. For marketing and creative and marketing organizations, look for AI consultants with advanced expertise in:
AI is complex, but your consultant shouldn’t make it feel that way. Look for someone who can:
Ask questions that can reveal both strategic thinking and practical experience. Clear, confident and detail-rich answers signal a strong AI consultant. Vague or overly technical responses can be a sign they’re not aligned with your needs.
Hiring an AI consultant doesn’t have to feel overwhelming. With the right partner, your team can unlock smarter workflows, better customer experiences, and impactful business outcomes. At 24 Seven, we connect companies with vetted AI consultants, machine learning specialists, and data experts who deliver impact from day one.
Ready to hire an AI consultant? Contact us today or explore our AI talent solutions to learn how we help organizations successfully implement AI.